Gauselmann’s MERKUR CASINO Rumania opens its 4th location!
On July 20, the inauguration ceremony of the new MERKUR CASINO location in the Rumania harbour town of Constanta took place. Numerous prominent guests from the area, among them the Major and a local TV channel, followed the invitation to take the opportunity of experiencing the MERKUR CASINO „made by Gauselmann, Germany“ and the variety of fantastically attractive AWPs and automated roulette during the entertaining evening.
Since August 2004, MERKUR CSINO has operated its own entertainment centers in Romania under the “Merkur sun” lucky symbol. While the focus has up to now been on the capital of Bucharest where three locations have been successfully installed, the expansion strategy now orientates itself on tourist and economic regions, as shown in the latest example of Constanta which is situated on the Black Sea. An initial contingent of a total of 80,000 US soldiers due to be posted to the newly built military base in this attractive coastal town is expected to arrive this October.
For Rolf Klug, Member of the Gauselmann Group Board and person responsible for MERKUR International, location development in the individual countries of Eastern Europe is one of the most important stages of his continual expansion strategy. „We must not merely watch the signs of the times, but be able to recognize and interpret them. A highly agile market presence is absolutely vital for winning over new partners and placing our innovative products on the international markets.“
MERKUR CASINO, the international sister of the German MERKUR-SPIELOTHEK currently operates around 40 entertainment centers in Europe outside of Germany. MERKUR-SPIELOTHEK and MERKUR CASINO are divisions brands of the worldwide operating Gauselmann Group which is the European market leader in the coin-operated machine industry.
With over 5,700 employees worldwide, the Gauselmann Group achieved a turnover of EUR 670 m in 2004. Since it was founded, the concern has sold around 2 million gaming products worldwide.
