Poker’s Greatest Player Teams with Poker’s Foremost Authority to Offer First-Ever Access to Pro-Level Decision-Making

Las Vegas (June 2, 2005) – Doyle Brunson, winner of nine championship bracelets at the World Series of Poker, is making available a new CD-ROM that is already a hot topic of discussion on Internet forums. The highlight of the offering is a lively and informative heads-up match between Brunson and the „Mad Genius of Poker“ Mike Caro poker’s leading educator.

„This is different from anything you’ve seen before,“ says Caro, who has joined Brunson at Doyle’s Room (www.doylesroom.com) to offer what they call a free world-class education in poker. „You see us on video competing online from separate rooms, commenting to the camera as we make our decisions and explain exactly what we’re thinking. After they pieced the video together, I was shocked to hear some of Doyle’s on-the-money comments about what he thought I was holding and I’m guessing he was surprised by some of mine.“

Brunson, who revolutionized poker education with the 1978 publication of his Super/System – A Course in Power Poker, followed this year by the long-awaited sequel Super/System 2, has taken center stage in poker. Now that poker enthusiasm has reached a fever pitch, you’ll still find him – at age 71 — winning in the world’s largest games and on primetime network television. Earlier this year, he emerged as the champion in a major World Poker Tour event. There were 667 players dealt in, but in the end, there was only Brunson, with everyone else’s chips stacked in front of him.

„Poker is different today,“ Brunson explains. „No more smoky back rooms like in the old days.“ Many credit both members of this educational „dream team“ — Brunson and Caro — with pulling the game out of that unglamorous era.

And, once again, Brunson breaks new ground with the release of Doyle Brunson’s Guide to the New World of Poker, an interactive CD-ROM available free beginning June 1. For the first time, players will be able to access – at no charge — tips from both Brunson and Caro, whom Brunson believes is the world’s best teacher of both the fundamentals and the subtleties of the game.

Brunson’s Guide was created as a marketing disc for DoylesRoom.com, the premier online poker room endorsed by Brunson, a member of the exclusive Poker Hall of Fame. It provides multimedia instruction for players at all levels, contains a documentary on the evolution of the game from days of „Texas Dolly“ Brunson’s Texas Rounders to the cultural phenomenon it is today, and allows immediate installation of software necessary to access DoylesRoom.com.

The highlighted match between the two long-time adversaries is filled with their own spoken insights, explaining the decisions they make during each hand. „Mike and I had a great time working on the project,“ says Brunson. „I think everyone, regardless of their level of experience, will be able to benefit from our ‚friendly competition‘.“

Brunson’s Guide is available at no charge via direct mail and giveaways at selected events throughout the country. Hipnotic Inc. Advertising in Santa Monica, California was responsible for the concept, design and production. Additional digital design and production were provided by iMedia using state-of-the-art interactive tools. iMedia International, Inc., is a publicly held (IMNL) digital media solutions company, also based in Santa Monica.