London (5th December) – Premiership front runners Manchester City will team-up with online search giant Google at the What Next for Mobile Gaming Seminar, which is part of the impressive Conference programme taking place at ICE Totally Gaming (24th-26th January, 2012), the world’s most complete online/offline gaming exhibition. Jonathan Abraham Senior Industry Manager Mobile at Google and Richard Ayers, Head of Online at Manchester City FC, will be joined by Sportingbet’s Head of Mobile, Rick Brownlow, to debate a range of business issues, including how mobile gaming can be used to acquire new customers, the pros and cons of WAP vs App. development, and which geographical regions will be next to experience the mobile revolution.

Richard Ayers

Yeemay Huang, Marketing Manager, responsible for ICE Conferences, said: „We are thrilled to have representatives from Manchester City, Google and Sportingbet appearing at ICE Conferences in January. Mobile gaming is without doubt one of the most discussed sectors in the gaming industry, and with these three organisations lending their insight and wealth of experience to the debate this promises to be another standout session.“
As well as meeting with gaming visionaries from over 400 exhibiting companies, visitors to ICE Totally Gaming can also learn about the hottest growth areas, technologies and trends in land-based, online and mobile gaming courtesy of the ICE Conferences programme. The eight strong collection of conferences, summits and briefings comprise the fourth International Casino Conference, Combating Cybercrime, World Regulatory Briefing UK, Multi-Channel Lottery Summit, Integrating Offline and Online Gaming, CRM and Retention In Gaming, Mobile Gaming and Monetising Social In Gaming.

To register for entry to the show, visit www.icetotallygaming.com. To book a place at any of the ICE Conferences, visit www.icetotallygaming.com/conferences.