As the world reflects on the success of the Beijing Olympics, the team responsible for putting on the International Gaming Expo, which incorporates ICE and ICEi, is focused on setting a raft of new records when the b2b event takes place in London (27-29 January 2009).

The final attendance at the 2008 show reached an all-time high of 12,972. The figure, comprising 10,111 unique ICE-dedicated visitors and a further 2,861 in the co-located remote gaming show ICEi, represented an annual growth of 7.9 per cent.

Charlotte Skinner, marketing manager responsible for the show believes that the record breaking trend will continue in 2009. She explained: “Looking at our line-up of exhibitors, the show floor will resemble a ’Who’s Who’ of the casino industry, a fact which represents fantastic news for casino professionals who traveled to London from an amazing 115 national territories in 2008.”

She added: “Our marketing campaign directed at visitors, comprising adverts in print and electronic media, direct marketing to our massive data base of buyers, which is the largest in the world, and media relations will also be as extensive as ever. Although 2008 is an extremely hard act to follow the entire sales and marketing team is committed to delivering another record-breaking event for the sectors which we serve.”