The first official party for London’s International Casino Exhibition, “After Dark”, will take place at Adam Street Private Members’ Club, The Strand on Wednesday, January 23rd, organiser Clarion Gaming has announced.

Clarion Gaming Events Co-ordinator, Daniel Wiseman explained: “If ICE represents three of the international casino industry’s most important days, After Dark is one of the most important nights. The inaugural ICE party offers a chance to discuss business at one of London’s most relaxing and stylish venues. The sheer calibre of Adam Street makes it a fitting venue for this unique and exclusive event.”

Tickets for ‘After Dark’, restricted to 400, cost USD 93 and include a free bar until late. Head of Exhibitions, Karen Cooke added: “After Dark’ confirms ICE as the place where you can do business whilst enjoying the company of your friends and guests. Adam Street is the epitome of understated elegance, providing the level of quality and service that ICE guests have come to expect.”

Sponsorship packages for “After Dark” are also available and include a complimentary ticket allocation, advertisement in the official ICE show catalogue, company logo and description on the show website, branding on all event marketing literature and tickets, as well as branding and signage at the event.

Adam Street private members currently include Oscar-winning director Anthony Minghella, Yo Sushi’s Simon Woodroffe and the eponymous Sir Rocco Forte amongst others.