Aristocrat spring forward with major European launch events

LONDON, May 10th, 2007: Aristocrat Technologies Europe has continued the positive momentum gained at ICE, using March and April to complete a total of five themed launch events at four destinations in three countries.

The launch events, which took place at Grand Casino Luzern, Grand Casino St Gallen, Holland Casino Enschede as well as Casino Fortuna and Casino International in Zagreb, saw the Aristocrat team complete a number of firsts including the first Cash Express Hyperlink™ installation in Switzerland and the first on a casino’s system jackpot engine.

Marc Campman, Marketing Director for Aristocrat Technologies Europe, commented: “In partnership with our customers, we’ve worked extremely hard to bring theatre and excitement to these launch events, with swashbuckling Zorro characters, themed hostesses, live entertainment and competitions to win some exclusive holidays. I’m pleased to report that these launches have been extremely successful for our customers, and serve as powerful case studies of how casino operators and games suppliers can work in partnership.”

The view was supported by Bas Visser, Product Manager at Holland Casino Enschede, who confirmed: “The Zorro launch was a triumph, with take reaching up to five times the floor average. The use of masked Zorro actors created some great theatre and anticipation amongst our customers, many of whom also participated in the launch competitions, which included a holiday to Barcelona.”

“The co-operation we received from Aristocrat was excellent and we will certainly be aiming to repeat the initiative.”