World’s leading Gaming Manufacturers endorse Inaugural G2E Asia with unprecedented Participation

Three Months Out, Sold-Out And Expanded Show Floor Reflects Strength of Asian Gaming Markets

Macau – The organizers of Global Gaming Expo Asia (G2E Asia) today announced a sold-out show floor and an 80 percent increase in exhibitor participation for the inaugural event over last year’s Asian Gaming Expo, which the G2E brand acquired in June 2006. The inaugural G2E Asia will showcase some of the world’s leading gaming manufacturers such as Aristocrat Technologies, Bally Technologies, Konami Australia, IGT Asia, Stargames, a Shuffle Master International Company, Elixir Group and others. G2E Asia 2007 will be held June 13-14 at Macau Tower Convention & Entertainment Centre in Macau SAR, People’s Republic of China.

„Participation in G2E Asia 2007 by gaming suppliers and manufacturers from all over the world confirms both the important business opportunities arising in the growing Asian gaming markets and the premier caliber of our G2E family of events,“ said Frank Fahrenkopf, president and CEO of the American Gaming Association (AGA), one of the organizers of G2E Asia. „The tremendous interest in G2E Asia from gaming manufacturers illustrates that proactive participation in the Asian markets is increasingly becoming a business imperative. We’re very excited to have this kind of response in our first year, and we’re looking forward to a tremendous week in Macau.“

Surpassing the Las Vegas Strip as the world’s top grossing gaming jurisdiction in 2006, Macau continues to enjoy an unprecedented boom with heavy investment in gaming. According to the Statistics and Census Bureau of Macau SAR, foreign direct investment to Macau in gaming, cultural, recreational and other services totaled USD 3.3 billion in 2005, up 40 percent from 2004.

As the hub of the explosive growth of the gaming industry in Asia, Macau provides an ideal setting for the inaugural G2E Asia, which will create a unique business forum in which global gaming equipment suppliers and service providers will be able to showcase their latest products, technologies and solutions in front of key decision-makers from leading casino operating companies.

„Bally Technologies is proud to support the inaugural G2E Asia. We certainly recognize the growth that is taking place in the Asian gaming markets and want to ensure that we capitalize on all of the opportunities available there, both now and in the future,“ said Marcus Prater, senior vice president of marketing for Bally Technologies. „Along with our own Bally initiatives, another way for us to take advantage of growth in Asia is by participating in G2E Asia. We know G2E‘s reputation for delivering a quality product, and it is clear looking ahead that the show will continue to expand as Macau and other Asian markets play an increasingly important role in shaping gaming’s global landscape.“

In addition, G2E Asia will incorporate world-class educational content, enabling gaming industry professionals to explore the critical issues facing the Australasian gaming markets. Conference sessions at G2E Asia will feature industry experts offering in-depth analyses of the current state of the Australasian gaming markets, Macau’s current and future potential, the important legal and regulatory challenges facing companies in the Asian markets and an examination of operating models from different jurisdictions. Additional sessions will explore how technological innovations are fundamentally changing both table games and slot machines.

G2E Asia attendees also will have the opportunity to participate in exclusive, behind-the-scenes property tours at Wynn Macau and the Venetian Macau. The tours will allow attendees to gain an insider look at these two premier casino resort properties.

G2E Asia is jointly organized by the American Gaming Association and Reed Exhibitions as part of the G2E portfolio of events. For more information about G2E Asia, to register and enjoy Early Bird savings, and to learn about exhibiting opportunities, visit