A new lottery pitched as a „fairer“ alternative to the National Lottery launches on Monday night in the UK.
Organisers say a greater proportion of money raised will be donated to charity.
Called „monday – the Charities Lottery“, the new game is said to give players better odds of winning smaller cash prizes than the National Lottery.
It is marketed by Chariot (UK) plc, a company chaired by former Camelot boss Tim Holley.
Each week five of the 70 UK charities signed up for the new game will receive a cut of the proceeds.
Tickets cost £1 each, of which 30p goes directly to the player’s chosen charity.
Another 55p goes into a prize pool and 15p is spent on development of new products and operational costs.
It has not been said what amount per pound would make up operator’s profits.
No duty is deducted from ticket sales, and monday – like other smaller-scale „societies lotteries“ – is regulated by the Gambling Commission not the National Lottery Commission.
Chariot says the odds of winning a jackpot on the new online draw are 27 times higher than with the National Lottery, at 501,000:1.